How to use a QR code to drive app downloads in physical campaigns

Use one smart QR for posters, packaging, retail and events. Track scans separately and route each to App Store, Google Play or your site.

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Use a QR in physical campaigns

How to use a QR code to drive app downloads in physical campaigns

How to use a QR to drive app downloads in physical campaigns

You already have a smart link. Now you need to print it as a QR and put it where it converts. This guide walks you through placement, sizing, copy and measurement for retail, events, packaging and OOH.

Printing a QR that points to a single store URL means iOS or Android users walk away. A smart QR is the only one that works for any phone.

Download your QR in high resolution

From the dashboard, download the QR for your smart link in PNG at the highest resolution available. The same QR will be printed everywhere.

Pick the right minimum size

For posters or signage, keep the QR at least 4×4 cm visible. For packaging or small flyers, 2.5×2.5 cm. Smaller QR codes fail to scan from a distance.

Add a clear call to action next to the QR

"Scan to download the app" works better than "Scan me". Keep it short and put it above or below the QR, never inside.

Place one QR per campaign

Use a different smart link (and therefore a different QR) for each campaign – retail vs events vs influencer drops – so each channel is tracked separately.

Measure scans in your dashboard

Every QR scan is counted with source "qr". You'll see how many scans turned into App Store and Google Play traffic per location or campaign.